For the second consecutive year, Newsweek has named American Equity No. 1 in their annual listing of the Most Trustworthy Companies in insurance. The 2024 World’s Most Trustworthy Company distinction comes on the heels of topping 2023’s Most Trustworthy Companies in America list.
At American Equity, trust isn't just a goal, it's a foundational commitment to partners and contract owners. That's why we're proud to be recognized on Newsweek's 2024 World's Most Trustworthy Companies list, presented in collaboration with Statistica, the world-leading statistics and industry ranking provider.
Building and maintaining trust is paramount for an organization that partners with over 40,000 financial professionals across the country, services more than half a million retirements, and manages more than $62 billion in invested assets.
“American Equity’s core values are the foundation of our success and guide us in all that we do,” said Jeff Lorenzen CEO of American Equity. “It is our goal to transform the retirement landscape with unparalleled customer service and dedication to our agents and customers, ensuring them a fulfilling and secure future.”
Global recognition backed by 70,000 voices
Newsweek’s stated goal for the Most Trustworthy Companies list is helping consumers find companies they can rely on, whether shopping, looking for a job, or hoping to invest.
Now in its second year, the list recognizes 1,000 companies across 23 industries and 20 countries, that have earned the confidence of consumers, investors, and employees by producing quality products, paying employees fair wages, and appointing effective leaders. The ranking is based on an independent survey of more than 70,000 participants and 230,000 evaluations from customers, investors and employees who responded to prompts like "I trust this company's advertising and communications claims" and "I believe this company treats its employees fairly." It also incorporates "social listening," an analysis of company mentions across social platforms.
Longstanding commitment to values
Announced on September 4, 2024, this recognition is a testament to the trust we’ve built since our founding in 1995 with just three employees and $11 million in assets. Today, American Equity is a leading issuer of fixed index annuities, specializing in providing guaranteed lifetime income.
To learn more about how our commitment to financial dignity supports clients and partners, visit our About Us page.
For the full list of Newsweek’s World’s Most Trustworthy Companies 2024, visit
Newsweek’s official rankings.