About American Equity

American Equity Investment Life Insurance Company

Specializing in annuity products that are driven by principles.

An American-owned and operated company headquartered in the heart of the Midwest, American Equity is a leader in the fixed indexed annuities marketplace. American Equity’s growth and success is attributed to our dedication to excellent customer service and emphasis on building customer relationships. “The One Who Works for You!®” serves as the foundation for the way American Equity does business and values over 500 employees. Guided by our Principles of Excellence, we do more than sell retirement annuity products -- we are dedicated to fostering opportunity and innovation to meet the ever-changing needs and goals of retirement. We are about principles. We are the one who works for you.®

In 1995, David Noble retired … for three days. He spent almost a half-century in the insurance industry and didn’t like that companies were losing touch with their customers and offering poor service. He formed American Equity to focus on two crucial components: GREAT SERVICE AND SLEEP INSURANCE®. To capitalize and give a strong foundation, David started by putting his net worth on the line and borrowed money on top of it. Next, he assembled a management team that had a minimum of 10 years of experience working with him. He was able to select talented individuals who shared his passion for insurance. Additionally, each member was required to invest some of their own net worth into the company and have “skin in the game.” 

Fast forward to today, and American Equity’s accomplishments are amazing:
$48 Billion in Assets*
Over 23,000 Agents
567,000 Contract Owners
500+ Employees
Listed on the New York Stock Exchange (NYSE:AEL)
#3 All-Time in Indexed Annuity Sales+
American Owned and Operated
A- (Excellent) Rating from A.M. Best**

Looking back it would seem impossible to achieve such results. But then David Noble was no ordinary CEO. He stuck to his business plan of, People. Service. Future.® Today, American Equity is one of the few American-owned, American-operated insurance companies in the industry. Our profits remain on our soil!

*Statutory total assets as of December 31, 2016. Liabilities as of December 31, 2016 are $45 Billion.
+Source: https://www.looktowink.com/2017/04/winkoverall/
**A.M. Best has assigned American Equity an “A-” (Excellent) rating, reflecting their current opinion of American Equity’s financial strength and its ability to meet its ongoing contractual obligations relative to the norms of the life/health insurance industry. A.M. Best utilizes 15 rating categories ranging from A++ to F. An “A-” rating from A.M. Best is its fourth highest rating. For the latest rating, access www.ambest.com. Rating effective 8/2/2006, affirmed 6/29/2017.

American Equity Contact Information
Mailing Address
P.O. Box 71216
Des Moines, IA 50325
Office Address
6000 Westown Parkway
West Des Moines, IA 50266
Main Office Number
(515) 221-0002
Toll Free Number
(888) 221-1234
American Equity Useful Resources

American Equity has compiled tools to help you make a more informed decision regarding your financial future. Exploring these resources will help expand your knowledge for retirement planning. Please click "Educational Resources" above to view the list.